The brief for Sky's latest UI Halloween campaign was a full month long event featuring a wide variety of shows and movies with individual highlighted releases each day.

The challenge was to create something that fell within the traditional Halloween imagery whilst still feeling fresh and unique from both the previous years campaign and any other halloween promotions.

For the initial stages I created a variety of creatives featuring classic halloween tropes whilst incorporating unique ways to package the content ranging from graveyards to spooky victorian labs. Check out are some of the initial routes below:

Following this stage, the team went with the dungeon/rusty chain route which opened up a wide variety of creative routes for the title treatment, so I looked at a few variations that were set in-environment as well as a few more abstract approaches below:

Following this stage, the team went with a combination of the font from the central title with the effects from the top right. Once this was confirmed we began assembling the final assets, check out a few of the grabs below:

Overall the campaign was a huge success, generating over 2.2 million interactions paired with the children's campaign!